The Key Slides Every Winning Pitch Deck Must Include

If you want to raise money for your startup, you must create an impressive pitch deck to convince potential investors to choose you over your competitors. The most important thing is to provide a comprehensive overview of your startup, including the amount you need and why you need it. Therefore, it is advisable to create your pitch deck systematically, providing every item in a separate slide.

Below are the must-have slides in a professional and winning pitch deck:

The Introduction Slide

Introduce your business in the first slide, explaining every detail in simple terms that the reader can easily understand. It is important to include your startup’s value proposition in this slide. Your unique value proposition compares your services and products to those of your competitors.

The Problem Statement Slide

Explaining the problem you intend to solve for your target market can convince your audience of the urgency of the solution. This slide aims to demonstrate why your product or service is necessary at that particular time.

The Target Market Slide

A target market refers to a group of people with common characteristics. Every service or product aims at satisfying a specific group; you must include yours in your pitch deck, specifically in the target market slide. It also helps to include the competitive landscape in which your company operates, and the market opportunity that will help you thrive in such a landscape.

Including the market size for your product or service can be an effective way to convince the investor. However, creating the target market slide requires detailed market research to understand the size, composition, and characteristics of your target market. You may also need to do competitor research before creating this slide. As a result, it may be necessary to involve experienced pitch deck writers, such as Slidesvamp, to help you with it.

The Solution Slide

You should demonstrate how your business will solve the stated problem that your target market faces. The solution slide is your best opportunity to convey your storytelling skills. Include relatable narratives of how customers improve their lives using your product or service. You can support your statements with visuals or descriptions of your service or product. Use screenshots, photographs, or videos of physical demos.

The Revenue or Business Model Slide

After describing your product or service, it is time to demonstrate how it makes money. Remember, every investor wants to be certain of earning returns on their investment. Who pays the bills, and how do you charge for your products or services? For some businesses,such as content sites, advertisers are the ones who pay the bills, not the users. Therefore, it would be best to flesh out every detail in this slide.

You can also consider referencing the competitive landscape here to demonstrate how your pricing strategy fits perfectly in the larger market. Are you a high-paying offering, a premium, or a budget offering that aims at undercutting the existing solutions in the market?

Sales and Marketing Strategy Slide

How do you plan on capturing potential customers’ attention, and what do your sales processes look like? Clearly outline your sales and marketing roadmap in this slide. You may need to include every tactic you plan to implement to present your product or service to the target customers.

Finding and retaining customers is one of the biggest challenges for many startups. Therefore, it would be best to show potential investors that you have it all figured out. Demonstrate the channels and tricks you intend to use. Moreover, if your sales and marketing strategy differs from that of your competitors, point that out.

Creating a winning pitch deck that can convince investors to fund your idea is a significant challenge for many startups. However, understanding the key slides and demonstrating them adequately will place you way ahead of your competitors. Moreover, it is advisable to seek the help of experienced pitch deck creators to help you achieve your goal.